Melbourne’s Tourism Stars Shine at National Awards Gala

Victoria’s vibrant tourism sector has claimed a significant share of the national spotlight, with several Melbourne and regional operators taking top honours at the prestigious 2025 Qantas Australian Tourism Awards.

The black-tie event, held in Canberra, saw businesses from across the state celebrated for excellence, innovation, and outstanding visitor experiences. While the awards are a national affair, the strong showing from Victorian entrants underscores the sector’s critical role in the state’s economy and its recovery post-pandemic.

Among the victors were acclaimed Melbourne-based tour companies, luxury accommodation providers from the Yarra Valley, and immersive cultural experiences from regional hubs. Their success highlights a trend towards high-quality, sustainable, and deeply engaging travel that resonates with both domestic and international visitors.

“This isn’t just a trophy for the cabinet,” said one award-winning Melbourne operator. “It’s a testament to our team’s dedication to showcasing the very best of what Victoria has to offer—from our world-class laneways and restaurants to our breathtaking natural landscapes just a short drive from the CBD.”

Industry leaders in Melbourne say the recognition is a powerful marketing tool, boosting confidence and helping to attract future investment into local tourism infrastructure. The wins come as the city continues to strengthen its events calendar and hospitality offerings, aiming to draw more visitors year-round.

For Melburnians, the awards serve as a reminder of the world-class experiences in their own backyard, encouraging local exploration and supporting the businesses that contribute so significantly to the state’s cultural and economic fabric.