Boardman Eyes Tourism Model as Oregon Coast Town Garners National Praise

While the spotlight recently fell on a small Oregon coastal community being named one of the best small towns in the West, business leaders in Boardman are considering what lessons can be applied right here at home. The recognition for coastal towns often hinges on unique charm, strategic location, and a thriving local economy—assets that Eastern Oregon’s riverfront cities are no strangers to.

“We congratulate our coastal neighbors, but we also see a blueprint,” said Maria Chen, President of the Boardman Chamber of Commerce. “Their success in balancing quality of life with economic vitality is something we’re actively building. Our riverfront, our growing industrial and agricultural sectors, and our community events are key pieces of that puzzle.”

Boardman’s strategic position along the Columbia River and the I-84 corridor provides a different, but equally powerful, foundation for growth compared to coastal tourism. The city’s economic engine is diversifying, with major investments in data centers and sustainable agriculture complementing its traditional industrial base.

Local officials emphasize that the goal isn’t to replicate the coast, but to highlight Boardman’s own strengths. “We have incredible access for commerce, a tight-knit community, and natural beauty right here with the river and the surrounding landscape,” noted City Manager Mike Brown. “Our focus is on creating a sustainable business environment that makes people want to live, work, and visit.” As Oregon’s small towns gain attention, Boardman is crafting its own success story from the banks of the Columbia.