Boardman Eyes Slow Travel Trend as Oregon Explores Scenic Byway Tourism Boost

While Michigan makes headlines for joining a national “slow travel” initiative, the concept of savoring the journey is nothing new along the Columbia River. Here in Boardman, local business owners and tourism advocates are watching the trend closely, seeing potential for our own stretch of Interstate 84 and the historic Columbia River Highway.

The “slow travel” movement encourages travelers to ditch hectic itineraries, reduce their speed, and immerse themselves in local culture and scenery. For Eastern Oregon, this could mean promoting stops at the Port of Morrow’s waterfront park, a leisurely meal at a local farm-to-table restaurant, or an unhurried exploration of the Boardman Marina.

“We’ve always been a pit stop,” said Maria Gonzalez, owner of Riverside Coffee. “But the idea is to become a destination. It’s about convincing someone to spend an afternoon here, not just ten minutes for gas. Our riverfront and agricultural tours are perfect for that slower pace.”

State tourism officials have long championed Oregon’s scenic byways as alternatives to the interstate. With national travel patterns shifting, Morrow County leaders suggest now may be the time to formally highlight our area’s offerings under the “slow travel” banner. This could involve creating curated local routes, promoting agritourism at area farms, and enhancing wayfinding for historical points of interest.

“It aligns with what we have,” noted Port Commissioner Jim Waters. “It’s not about building something new, but packaging the quiet beauty, the history, and the fresh produce we already offer into an experience that invites people to linger.” As summer travel season approaches, the push for a slower, more intentional journey may find its perfect pace right here in Boardman.