Victorian Stars Shine at National Tourism’s Night of Nights

Melbourne’s tourism industry is celebrating after several Victorian operators took home top honours at the prestigious 2025 Qantas Australian Tourism Awards, held in Hobart over the weekend.

The national ceremony, which recognises excellence across the sector, saw a strong contingent from Victoria standing tall among the country’s best. While the event celebrated winners from every state, the success of local businesses underscores the enduring appeal and innovation of Melbourne and Victoria’s visitor economy.

Among the victors were experiences that define the region’s diverse offerings, from luxurious eco-retreats in regional Victoria to cutting-edge cultural tours within Melbourne’s vibrant laneways. The awards spanned categories including Major Tourist Attractions, Adventure Tourism, and Unique Accommodation, highlighting the breadth of quality available on our doorstep.

“This national recognition is a testament to the passion and resilience of our local operators,” said a spokesperson for the Victorian Tourism Industry Council. “After several challenging years, these awards prove that Melbourne and Victoria are not just bouncing back, but leading the way with world-class experiences that captivate both domestic and international visitors.”

The wins come at a crucial time for the state’s economy, with tourism a major employer and contributor. Industry analysts suggest that such accolades directly influence travel planning, putting award-winning Victorian destinations on the must-visit list for travellers across Australia and the globe.

For Melburnians, the results are a proud reminder of the exceptional experiences in their own backyard, from acclaimed winery restaurants in the Yarra Valley to groundbreaking Indigenous cultural centres that are drawing visitors from far and wide.